Pollective is the SaaS research platform providing corporations and end users with insights about consumers which they need to make decisions in the fastest and most detailed way, and a fund of TL 1 million was invested in it by KT Portföy Teknogirişim Venture Capital Investment Fund supported by both Kuveyt Türk and Vakıf Katılım. Planning to use the said fund to attract more customers and to complete the integration of its payment system, Pollective aims to give end users the opportunity to make micro incomes thanks to the insights, interest and time it shares with brand owners. Pollective is a new generation SaaS research and marketing platform providing brand owners with insights about consumers for micro targets, and a fund of TL 1 million was raised for it by Teknogirişim Venture Capital Investment Fund established and managed by Kuveyt Türk’s subsidiary KT Portföy Yönetimi A.Ş. and supported by both Kuveyt Türk and Vakıf Katılım. Started by entrepreneurs Hatice Kulak and Enes Keskin in 2019, Pollective provides its customers with insights about consumers needed by corporations of all sizes and end users to make day-to-day decisions in the fastest and most detailed way. Created using the PWA infrastructure and being the largest platform in this industry, Pollective attracted more than 30,000 users within just one year. Positioning itself as a SaaS research platform uniting methodology and technology to present an innovative solution for conducting market researches and collecting the truest information, Pollective presents a fast and cost-effective insight collection methodology which corporations may use as a Do It Yourself (DIY) research tool to collect the insights of customers they need to make day-to-day decisions and to understand the consumers and their markets better. Hamit Kütük, Managing Director of KT Portföy Yönetimi, said: “So far Teknogirişim GSYF made four investments in different sectors. We believe the platform to be set up by Pollective will lead transformation of the market research sector in this country. We will announce new investments as soon as we complete the relevant process. We will keep on investing in this country and in its entrepreneurs. Attracting more users Emphasizing that the present pandemic disease makes reception of insights in a fast way more important, the Pollective team aims to use the fund to attract more users and to complete the integration of its payment system in order to give end users the opportunity to make micro incomes thanks to the insights, interest and time it shares with brand owners. After completing integration of its payment system, the company aims to present to brand owners the opportunity to reach their target audience in three steps, to collect data on the genuine behaviors of their target audience and to receive feedback and thoughts on their marketing activities. Pollective’s prominent services include the concept tests it developed to refrain from the digital lynching frequently suffered in recent times and to enable end users to conduct UI/UX tests, and the measurement of influencers and brand ambassadors. Teknogirişim GSYF, established and managed by KT Portföy Yönetimi A.Ş. and supported by both Kuveyt Türk and Vakıf Katılım, invests in enterprises in their early stages, having considerable growth potential and scalable business models. Pollective is one of the fourth period enterprises of Lonca Entrepreneurship Center established by Kuveyt Türk to support innovative ideas and to introduce them to the economy. Visit Pollective.com.tr for detailed information about Pollective.